K EPUASAN PENGGUNAAN MEDIA SOSIAL DIKALANGAN MAHASISWA UNIKOM

Arie Prasetio sangra Juliano Prakasa, Rismawaty (2015) K EPUASAN PENGGUNAAN MEDIA SOSIAL DIKALANGAN MAHASISWA UNIKOM. JIPSI - Jurnal Ilmu Politik dan Komunikasi UNIKOM, Vol.04. ISSN 2086 – 1109

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Abstract

This research is on Students� Satisfaction When Using Social Media Master, that aims to determine the difference between the Gratification-Sought ( satisfaction is sought ) and Gratification-Obtained ( satisfaction derived ) amongst students based on: a). their motives in using the social media, b). their satisfaction in seeking the information, c). their Personal Identity sought satisfaction with Personal Identification satisfaction obtained, d). their satisfaction Integration and social interaction, e). their satisfaction for entertainment when using the social Media. This research�s Methodology ( approach ) is quantitative , whereas the method used is a survey method with a comparative analysis . In preparing this study, the researchers used data collection techniques as the following: questionnaire, and literature. The data used in this study was obtained through a questionnaire where distributed to the respondents / sample. The scale of measurement defined in this study is the Likert Scale.The results describe thatthere is a differencebetweensatisfactionsought andobtainedstudentsatisfactionin usingsocialmedia and then the results thatstudentsare satisfiedwiththe existence ofsocial mediaas a me dium ofinformationfulfillment , personalidentity , integrityandsocialinteractionandentertainment , according tocriteriabased onthe theory ofvalue expectations,whereif thesatisfactionobtainedwith thesamelookof satisfactionindicatethat themediawere considered t o havemeet theneeds of its users

Item Type: Article
Uncontrolled Keywords: k epuasan, media sosial, mahasiswa, unikom
Subjects: Jurnal Tercetak > JIPSI - Jurnal Ilmu Politik dan Komunikasi UNIKOM
Divisions: Universitas Komputer Indonesia > Fakultas Ilmu Sosial dan Ilmu Politik
Depositing User: M.Kom Taryana Suryana
Date Deposited: 06 Dec 2016 02:47
Last Modified: 06 Dec 2016 02:47
URI: http://repository.unikom.ac.id/id/eprint/30686

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