STUDI KELAYAKAN DAN BUSINESS PLAN ALI BAKRI CAKE & DRINKS

Saputra Ali, Wandi and S Soegoto, Herman (2017) STUDI KELAYAKAN DAN BUSINESS PLAN ALI BAKRI CAKE & DRINKS. Jurnal Ilmiah Magister Manajemen, Vol.02. ISSN 2337-5299

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Official URL: http://jimm.mm.pasca.unikom.ac.id/jurnal/studi-kel...

Abstract

Kondisi persaingan bisnis sekarang ini semakin ketat. Berdasarkan kondisi tersebut, kita harus mampu berpikir kreatif, inovatif dan harus pandai dalam memanfaatkan peluang demi tercapainya tujuan perusahaan. Untuk Pemanfaatan peluang dalam pengembangan bisnis guna meningkatkan omzet, perusahaan perlu memilih dan menerapkan strategi bisnis yang tepat sesuai dengan kondisi perusahaan, serta melakukan analisis kelayakan bisnis dan perencanaan bisnis agar memperoleh hasil sesuai dengan harapan. Untuk menentukan layak atau tidak pengembangan tersebut dapat dilihat dari berbagai aspek studi kelayakan. Setiap aspek akan dianggap layak jika memiliki standar nilai tertentu. Aspek-aspek yang dinilai dalam studi kelayakan bisnis meliputi aspek pasar, aspek teknik, aspek hukum, aspek manajemen dan aspek keuangan. Selain itu untuk implementasi dapat diterapkan dengan pembuatan business plan sebagai road map dalam menjalan bisnis. Berdasarkan hasil dari studi kelayakan dan business plan pada Ali Bakri Cake & Drinks, dinilai layak dari semua aspek yang diuji. Dari segi aspek pasar telah ditetapkan strategi pemasaran, selain itu konsep serta layout sesuai dengan aspek teknik dan operasional toko. Selanjutnya dari aspek hukum, izin usaha lengkap seperti TDP, SIUP dan surat rekomendasi dari tetangga dan rt. Dari aspek manajemen penerapan fungsi organisasi POAC dan dari aspek finansial NPV sebesar Rp. 159.264.682, PI bernilai 3,75 serta payback periode selama 1 tahun 2 bulan 11 hari. Conditions of business competition nowadays is getting tight. Based on these conditions, we should be able to think in a creative, innovative and must be clever in taking advantage of opportunities to achieve the objectives of the company. To exploiting business development opportunities in order to increase the turnover, company need to select and implement the right business strategy in accordance with the conditions of the company, as well as conducting feasibility analysis and business planning in order to obtain results in accordance with expectations. To determine feasible or not such development can be viewed from various aspects of the feasibility study. Every aspect will be considered eligible if it has a certain value standards. Aspects that are assessed in the business feasibility study covering market aspects, technical aspects, legal aspects, management aspects and financial aspects. In addition, to the implementation can be applied to the making of a business plan as a road map in running the business. Based on the results of the feasibility study and business plan on Ali Bakri Cake & Drinks, judged worthy of all aspects tested. In terms of the market aspects has established marketing strategy, in addition, to the concept and layout according to the aspect of technique and operational of the store. Furthermore, from the legal aspects, such as business license complete TDP , SIUP and a letter of recommendation from a neighbor and rt. From management aspects the application of functions POAC and financial aspects of the NPV Rp. 159.264.682, PI valued 3.75 and payback period for 1 year 2 months 11 days.

Item Type: Article
Uncontrolled Keywords: peluang bisnis, strategi bisnis, studi kelayakan, business plan.
Subjects: Jurnal Tercetak > JIMM - Jurnal Ilmiah Magister Manajemen
Divisions: Universitas Komputer Indonesia > Fakultas Pascasarjana > Magister Manajemen (S2)
Depositing User: M.Kom Taryana Suryana
Date Deposited: 20 Apr 2017 02:31
Last Modified: 20 Apr 2017 02:31
URI: http://repository.unikom.ac.id/id/eprint/51296

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