PERANAN PUBLIC RELATIONS PT.CHANDRA ASRI PETROCHEMICAL CENTER DALAM MENINGKATKAN CITRA POSITIF PERUSAHAAN DI KALANGAN MASYARAKAT GUNUNG SUGIH

Maidah, Tomil (2004) PERANAN PUBLIC RELATIONS PT.CHANDRA ASRI PETROCHEMICAL CENTER DALAM MENINGKATKAN CITRA POSITIF PERUSAHAAN DI KALANGAN MASYARAKAT GUNUNG SUGIH.

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Abstract

Image represent especial target and at the same time represent achievement which wish to be reached by Public Relations. Important so positive image from company, hence writer lift this skripsi internal issue is Role Public Relations PT. Chandra Asri Perochemical Center Increase Positive Image of Company Among Society Gunung Sugih. This Research aim to (1) To know the effort any kind of which is conducted by Public Relations PT. CAPC in creating positive image of company among Gunung Sugih society, (2) To know Gunung Sugih society comments to effort conducted by Public Relations PT. CAPC in creating positive image of company among Gunung Sugih society, (3) To know how Public Relations role PT. CAPC in creating positive image of company among Gunung Sugih society. Method which is used in this research is descriptive method, with data collecting technique through interview, questionnaire, and library study. As for result of from this research indicate that in general the effort Public Relations PT. Chandra Asri Petrochemical Center through relief fund and other social activity, counted 53,01% and 27,71% responden answer have shared and so central in creating positive image of company. Writer suggestion for the Public Relations of PT. Chandra Asri Petrochemical Center that is so that Public Relations conduct activity besides the social activity like carrying out bazar, training or seminar to be adolescent and others

Item Type: Article
Subjects: S1-Final Project > Fakultas Sospol > Ilmu Komunikasi > 2004
Divisions: Universitas Komputer Indonesia > Fakultas Ilmu Sosial dan Ilmu Politik
Universitas Komputer Indonesia > Fakultas Ilmu Sosial dan Ilmu Politik > Ilmu Komunikasi (S1)
Depositing User: M.Kom Taryana Suryana
Date Deposited: 16 Nov 2016 07:40
Last Modified: 16 Nov 2016 07:40
URI: http://repository.unikom.ac.id/id/eprint/5248

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