4. Segmenting Markets

Sulistiyo Soegoto, Dedi (2019) 4. Segmenting Markets. [Teaching Resource]

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Pertemuan 4.ppt - Published Version
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Official URL: http://kuliahonline.unikom.ac.id/?listmateri/&deta...

Abstract

Strategic Marketing In this chapter discusses of: Segmentation and Market-Driven Strategy Identifying Market Segments Forming Segments Finer Segmentation Strategies Selecting the Segmentation Strategy

Item Type: Teaching Resource
Subjects: Materi Kuliah Online > Materi Kuliah Tahun 2019
Divisions: Universitas Komputer Indonesia
Depositing User: Admin Repository
Date Deposited: 01 Nov 2019 13:00
Last Modified: 01 Nov 2019 13:00
URI: http://repository.unikom.ac.id/id/eprint/61433

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