Strategi Komunikasi Pemasaran Dinas Pariwisata dan Kebudayaan Kabupaten Pangandaran melalui Media Sosial Instagram @Pangandaran.Touris

Rafsanzani, Faizal and Kurniasih, Dewi (2022) Strategi Komunikasi Pemasaran Dinas Pariwisata dan Kebudayaan Kabupaten Pangandaran melalui Media Sosial Instagram @Pangandaran.Touris. Pariwisata Masyarakat: Journal of Community Services in Tourism, 3 (2). pp. 43-50. ISSN 2798-1010

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Abstract

The tourism sector is one of sector which has a high influence on improving the regional economy. The Government of Pangandaran Regency through the Tourism and Culture Office (Disparbud) of Pangandaran Regency is the agency that responsible for managing tourism in the district area. One of the management of tourism is through the use of technology. Utilization of technology through social media is used to carry out promotional or marketing strategies for the tourism sector in order to maintain and increase the existence of the region on an ongoing basis. The purpose of this study is to find out the marketing communication strategy of Disparbud Pangandaran Regency through the Instagram media @pangandaran.tourism according to the stages in the marketing strategy used. The research method used is descriptive method with a qualitative approach, while data collection techniques are through literature study and field studies through interviews, observation, and documentation. In this study, data analysis was carried out in the form of data reduction, data presentation, and drawing conclusions. The validity of the research data was carried out by the process of data triangulation with various data sources. This study shows the results of the study that the efforts of the Pangandaran Regency Government through the Tourism and Culture Office in increasing interest in tourist visits through Instagram media @pangandaran.tourism have been running quite optimally. The marketing communication strategy consists of five stages, namely marketing objectives, marketing audiences, message and media design, promotion mix, and evaluation. Through these five stages that can increase interest in visits to the marketing communication strategy that has been implemented. However, the increase in tourist interest occurs situationally.

Item Type:	Article
Subjects:	?? UNIK1543 ??
Divisions:	Universitas Komputer Indonesia
Depositing User:	Dr Dewi Kurniasih
Date Deposited:	05 Apr 2023 07:48
Last Modified:	05 Apr 2023 07:48
URI:	http://repository.unikom.ac.id/id/eprint/69731

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