Albar, Deni (2018) Chat Sticker Design as Media Recognition of Character in Instant Messaging Platform. In: The International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018), November 2018, Bandung, Indonesia.
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Abstract
According to the goal, this research is applied research with the aim to do something more effective and efficient. The method used is action research, in this research attempt to test a practice to see the real impact of the action. In this case, the delivery of information related to the introduction of Lutung Kasarung characters through the chat sticker design on social media is a form of action that is applied in the daily activities of respondents so that expected to be identified the impact of the action. The results of this study can’t be generalized to the general public. Based on the respondents who still need to be studied further, there is a picture of increasing character recognition in the Lutung Kasarung story among teenagers. The conclusion of this research is that a concrete action on the community can have an impact both directly and indirectly; social media can be a medium for the delivery of an action; the introduction of Lutung Kasarung characters can be enhanced through popular media such as the chat sticker design on social media.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | Prosiding |
| Divisions: | Universitas Komputer Indonesia > Fakultas Desain > Desain Komunikasi Visual (S1) |
| Depositing User: | Deni Albar |
| Date Deposited: | 28 Apr 2023 06:26 |
| Last Modified: | 28 Apr 2023 06:26 |
| URI: | http://repository.unikom.ac.id/id/eprint/69891 |
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