Utilization of Online Food Delivery System on Competitiveness for Micro, Small, and Medium Businesses

-, Siti Kurnia Rahayu and -, FAZ Mursalin Utilization of Online Food Delivery System on Competitiveness for Micro, Small, and Medium Businesses. In The 3rd International Conference on Informatics Engineering, Science & Technology (INCITEST). June 11st 2020.

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Abstract

This study aims to examine and analyze the impact utilization the Online Food Delivery System on business competitiveness for Micro, Small, and Medium Businesses. This study was conducted using quantitative descriptive method, and regression analysis using a sample of 15 entrepreneurs in Bandung, West Java. Primary data is collected through survey method by distributing questionnaire by online. The result shows that utilization the Online Food Delivery System classified as good with the value of mean above 3,22, and Business Competitive for Micro, Small, and Medium Businesses classified as good with the value of mean above 3,05. Furthermore, the hypothesis proposed in this study shows that utilization the Online Food Delivery System has a significant effect on the business competitiveness for Micro, Small, and Medium Businesses. The study findings useful for future references in user satisfaction information system.

Item Type: Article
Subjects: Jurnal Tercetak
Depositing User: Dr. Siti Kurnia Rahayu Djoko Purwanto
Date Deposited: 28 Apr 2023 09:18
Last Modified: 28 Apr 2023 09:18
URI: http://repository.unikom.ac.id/id/eprint/69920

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