BRIDGING GENDER EQUALITY IN THE WORKPLACE: THE ROLE OF PERSONAL BRANDING AND SELF-CONFIDENCE

Frendika, Rusman and Gaus, Nurdiana and Budiarti, Isniar (2022) BRIDGING GENDER EQUALITY IN THE WORKPLACE: THE ROLE OF PERSONAL BRANDING AND SELF-CONFIDENCE. MIMBAR : JURNAL SOSIAL DAN PEMBANGUNAN, 38 (1). ISSN 02158175

	Text [B.A.7].pdf Download (1MB)
	Text [B.A.7] - Similarity.pdf Download (2MB)

Abstract

Considering the social psychological, social cognitive, and economic factors, this paper aims to examine how gender equality can be bridged in the workplace through the empowerment of women workers’ ability to craft and narrate personal branding and self-confidence to gain better condition in the workplace. A total of 200 questionnaires are distributed to 200 woman employees working in 10 manufacturing industries in 5 regions in West Java, Indonesia. The independent variable of the personal branding scale is adopted from Peter and Montoya, the self-confidence scale is that of Frendika, and the dependent variable scale of gender equality is taken from McKinsey Global Institute's (MGI's) Power of Parity. A five point-Likert rating scale (1=lowest – 5=highest) is applied for each item; SPSS v 25 is also employed to analyze the data collected using AMOS v 25. The result shows that personal branding which includes relevance, consistency, and visibility has a positive and significantly has more dominant effect than self-confidence to bridge gender equality in the workplace.

Item Type:	Article
Subjects:	Jurnal Tercetak
Divisions:	Universitas Komputer Indonesia
Depositing User:	Yudha Taufik Nugraha
Date Deposited:	26 May 2023 04:39
Last Modified:	26 May 2023 04:39
URI:	http://repository.unikom.ac.id/id/eprint/70073

Actions (login required)

View Item