Repurchase intention as a marketing strategy: A case study on dental clinics in Bandung City, Indonesia

Suprayogi, Yogi and Hurriyati, Ratih and Gaffar, Vanessa and Suryadi, Edi and Dewi Dirgantari, Puspo and Dwi Santy, Raeni and Hutami Ningsih, Nurul (2022) Repurchase intention as a marketing strategy: A case study on dental clinics in Bandung City, Indonesia. Journal of Eastern European and Central Asian Research, 9 (5). ISSN 23288272, 23288280

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Abstract

This study aims to develop a marketing strategy by increasing patient satisfaction and influencing repurchase intention. A quantitative methodology with online data dissemination to 158 respondents who had treated teeth at dental clinics in Bandung, Indonesia. Analysis of the questionnaire data using the PLS-SEM data analysis technique. The findings show that clinic reputation, dentist, and technology affect patient satisfaction, and patient satisfaction is a mediating variable that affects repurchase intention. The reputation of the clinic, dentist, and technology that is felt directly by the patient will affect patient satisfaction. Furthermore, fulfilled patient satisfaction will raise the patient's repurchase intention in the future. The impact of this research is that business actors engaged in dental clinics can develop marketing strategies that can increase patient satisfaction so that patients make repurchase intentions after visiting their dental clinics.

Item Type:	Article
Subjects:	Jurnal Tercetak
Depositing User:	Yudha Taufik Nugraha
Date Deposited:	14 Nov 2023 02:33
Last Modified:	14 Nov 2023 02:33
URI:	http://repository.unikom.ac.id/id/eprint/70437

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