Interpersonal communication approach in addressing TB stigma in Bandung City

Solihin, Olih and P Lubis, Djuara and Muljono, Pudji and Amanah, Siti (2024) Interpersonal communication approach in addressing TB stigma in Bandung City. Jurnal Kajian Komunikasi, 12 (1). pp. 94-108. ISSN 23032006, 24775606

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Abstract

Tuberculosis (TB) patients face medical challenges and stigmatiza tion from their surroundings. The Terjang Foundation is actively working to combat societal stigma towards TB patients. Purpose: This research analyzes the Terjang Foundation’s interpersonal communication approach to combating stigma towards TB patients. By understanding and assessing the communication methods employed by the foundation, the study aims to contribute to developing effective strategies for reducing the negative stigma associated with TB. Methods: This research uti lizes a qualitative research method with a case study approach. In-depth interviews, field observations, and literature reviews are conducted to gather relevant data and insights. Results: The results of this study indicate that the Terjang Foundation em ploys five positive attitudes in their interpersonal communication approach to com bat stigma towards TB patients: openness, empathy, positivity, equality, and support iveness. These attitudes contribute to fostering an environment that challenges the negative stigma associated with TB. Continuous and frequent communication is cru cial in combating stigma, promoting understanding and empathy, and disseminating accurate information. Empathy and equality emerge as prominent positive attitudes consistently demonstrated in communication. Conclusion: The study concludes that maintaining an ongoing and frequent communication process is essential for com bating stigma in interpersonal communication efforts. Implications: The research findings have both practical and theoretical implications. Practically, the study em phasizes the importance of adopting positive attitudes, such as empathy and equali ty, in interpersonal communication strategies to reduce stigma towards TB patients. These insights can guide organizations, healthcare providers, and policymakers in developing effective communication campaigns and interventions to combat stigma related to TB and other diseases. Keywords: Interpersonal communication; tuberculosis; stigma; Terjang Foundation; medical issues

Item Type:	Article
Subjects:	Jurnal Tercetak
Divisions:	Universitas Komputer Indonesia
Depositing User:	Muhamad Heru Nuralam
Date Deposited:	28 Feb 2025 03:50
Last Modified:	28 Feb 2025 03:50
URI:	http://repository.unikom.ac.id/id/eprint/70829

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