PENGARUH BIAYA PEMASARAN TERHADAP PENINGKATAN PROFIBILITAS DI SUB UNIT BUSINESS AIRCRAFT SERVICE PADA PT DIRGANTARA INDONESIA

Nilawati, (2007) PENGARUH BIAYA PEMASARAN TERHADAP PENINGKATAN PROFIBILITAS DI SUB UNIT BUSINESS AIRCRAFT SERVICE PADA PT DIRGANTARA INDONESIA. Diploma thesis, Universitas Komputer Indonesia.

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Abstract

Every company have prime purpose is make the best of get profit, with pay attention all cost will be for operation. And more important some company is how to rise about profitability, cause profit to big not yet is size company can be work with efficient. For reach the thing can put with to produce and sell of product what to produce for make the best of get profit. For get profit from product what to produce, every company need some marketing activity for sale the product. This activity interlaced with marketing cost. Based on analysis about writer to take the hypothesis examination “the marketing cost influential about raising of profitability a company”, with to carry out in PT Dirgantara Indonesian at Sub Unit Business Aircraft Service, and institute a skripsi with title “ The Influence of Marketing Cost On Increase of Profitability at Sub Unit Business Aircraft Service in PT Dirgantara Indonesia”. This examination have at to know marketing cost what happened in PT Dirgantara Indonesia at Sub Unit Business Aircraft Service and increase of profitability a company and for know how to big influential to increase of profitability. This examination writer use a sample of data marketing cost and profitability in bend ROA (Return on Asset) in Sub Unit Business Aircraft Service is for period 2001 to 2005. Whereas method what use in examination is descriptive with approximation quantity. Besides that writer make to knot and give suggestion. For know a hypothesis what how toward marketing cost with increase profitability, writer use with linier regression, pearson correlation and pray t. From analysis has been result marketing cost and increase of profitability in PT Dirgantara Indonesian at Sub unit business Aircraft Service period 2001 to 2005 is Marketing cost influential to increase of profitability in the amount 51,27% and the residue as big 48,73% is another factor example: another costs, economic condition, and more any thing what writer not careful.

Item Type: Thesis (Diploma)
Subjects: S1-Final Project > Fakultas Ekonomi Bisnis > Akuntansi > 2007
Divisions: Universitas Komputer Indonesia > Fakultas Ekonomi
Universitas Komputer Indonesia > Fakultas Ekonomi > Akuntansi (S1)
Depositing User: M.Kom Taryana Suryana
Date Deposited: 16 Nov 2016 07:47
Last Modified: 16 Nov 2016 07:47
URI: https://repository.unikom.ac.id/id/eprint/11042

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