PENGARUH PELAKSANAAN MARKETING PUBLIC RELATIONS TERHADAP CITRA HOTEL NYLAND BANDUNG

Santini, Ina (2007) PENGARUH PELAKSANAAN MARKETING PUBLIC RELATIONS TERHADAP CITRA HOTEL NYLAND BANDUNG. Diploma thesis, Universitas Komputer Indonesia.

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Abstract

As jasmine hotel of 3, hotel Nyland cope to be more increase activity of promotion through various identities medias in communicating the services or product. One of activity of promotion done by hotel Nyland Bandung that is through Marketing public relations. Execution Of Marketing public relations The done to increase hotel image to devoted consumer for meninapre- in a period of which dating to. This purpose of research is To know responder comments to execution of Marketing Public Relations at hotel Nyland, Bandung, To know hotel image Nyland Bandung and also to know influence execution of Marketing public relations to Hotel image Nyland Bandung. Method which applied is analytical method deskrptif with approach of verikatif, sample which diunakan in this research is counted 90 responder. Data collecting procedure taken [is] bibliography study and field study., Data which analysed apply correlation analysis Rank Spearman by using application program SPSS 11.0 for Windows . This research result which obtained is With execution of Marketing public relations to Hotel image Nyland which there are relationship which are positive with the influence equal to 0,677. Where responder comments concerning marketing public relations equal to 3839, and responder comments concerning hotel image equal to 2091. What having medium relationship or enough mean from both variable. While in examination of hypothesis by poor tested t got by value thitung = 8,62 where value ttabel= = 1,671. So that proven that there are the relation of signifikan between marketing public relations to hotels images Nyland Bandung. Hence Ho is refused and H=1 is received by t= calculated> t= tables or 8,62 > 1,671.

Item Type: Thesis (Diploma)
Subjects: S1-Final Project > Fakultas Ekonomi Bisnis > Manajemen > 2007
Divisions: Universitas Komputer Indonesia > Fakultas Ekonomi
Universitas Komputer Indonesia > Fakultas Ekonomi > Manajemen (S1)
Depositing User: M.Kom Taryana Suryana
Date Deposited: 16 Nov 2016 07:47
Last Modified: 16 Nov 2016 07:47
URI: https://repository.unikom.ac.id/id/eprint/11166

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