PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK PONSEL SAMSUNG (SURVEY KONSUMEN SAMSUNG DI BEC BANDUNG)

Melany, (2007) PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK PONSEL SAMSUNG (SURVEY KONSUMEN SAMSUNG DI BEC BANDUNG). Diploma thesis, Universitas Komputer Indonesia.

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Abstract

Quality is an asset wich can gives their own value in cosumer eye to help them to interpreteng information which related to quality and product Quality of product basically is a result of view or perception of consumer to certain product which based of accurate perception and consideration. So it can assign value, quality of product have to be managed better by paying attention important dimensions, for example : Performance, feature, realbility, specification to conformance, durability, aestetic, perceived of quality. Quality of good product will affect to how easy to take a decision making of purchasing by consumer. Decision of purchasing is a decision who taken by buyer candidate someone concerning certainty buy or not. Purposes and object of this research is to know about responder comments in BEC Bandung to quality of product samsung phone cellular, to know the level decision of purchasing of consumer to product phone cellular of samsung, and to know how big influence the quality of product to decision of purchasing of consumer at samsung phone cellular product. This research is used the descriptive method and verifikatif.the Descriptive research used to obtain and toget a view about the quality product and decision of purchasing of consumer. While research of verifikatif conducted to know the relation between variable by using calculations of statistic. Data compilation of skripsi obtained with bibliography study, interview, observation, and spreading of kuesioner and to analyse data is using the program of SPSS 11.0 For Windows. Survey take sampel counted 90 responder with mistake level 10%. Pursuant to research known that relation level is between the variable of quality of product and decision of purchasing strength and is unidirectional. Influence of quality of product to decision of purchasing of consumer obtained result of equal to 50,7% what enough mean, and the rest 49,3% influenced by the other factor. So, better the Quality of product gives to it means also better the decision making by the consumer to the samsung cellular phones.

Item Type: Thesis (Diploma)
Subjects: S1-Final Project > Fakultas Ekonomi Bisnis > Manajemen > 2007
Divisions: Universitas Komputer Indonesia > Fakultas Ekonomi
Universitas Komputer Indonesia > Fakultas Ekonomi > Manajemen (S1)
Depositing User: M.Kom Taryana Suryana
Date Deposited: 16 Nov 2016 07:47
Last Modified: 16 Nov 2016 07:47
URI: https://repository.unikom.ac.id/id/eprint/11168

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