PENGARUH KUALITAS PELAYANAN TERHADAP CITRA PERUSAHAAN PADA PD. BPR SUBANG CABANG PAGADEN

Afipudin, (2007) PENGARUH KUALITAS PELAYANAN TERHADAP CITRA PERUSAHAAN PADA PD. BPR SUBANG CABANG PAGADEN. Diploma thesis, Universitas Komputer Indonesia.

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Abstract

Corporate image is the sum of peoples perceptions of organization image and perceptions are created through all serce: sight, sound, smell, touch, taste and feeling experinced through product usage, customer service, the commercial environment and corporate communication. When the customer built an expectation experiences, so the quality service which is felt by them will affect the image. If the service is good, or better than the image, the image will strengthen. Based on the argument above, the writer is interested to make a research about the influence of service quality to company image. This research is held at PD. BPR Subang pagaden Branch. The purpose this research is: know service quality at PD. BPR Subang pagaden branch, to know company image at PD. BPR Subang pagaden branch, and to know big influence of service quality to Company Image at PD. BPR Subang pagaden branch. Methode that used on this research are descriptive and verification method. All data was getting from library study, questionnaire, and observation, and to analyze data we used rank spearman and help with the SPSS 11.0 for Windows program. The research has got about 100 sample of correspondence with error percent is 10%. The results of this research show that the relation for service quality with company image has viewed between two variable was very strong and one way. influence of service quality for company image was getting value for 41,60%, and the remains for 58,40% influence by the other factor like company comunication and customer loyalty. It means that if quality is nice, it will be influence the company image of PD. BPR Subang pagaden branch will be very nice too

Item Type: Thesis (Diploma)
Subjects: S1-Final Project > Fakultas Ekonomi Bisnis > Manajemen > 2007
Divisions: Universitas Komputer Indonesia > Fakultas Ekonomi
Universitas Komputer Indonesia > Fakultas Ekonomi > Manajemen (S1)
Depositing User: M.Kom Taryana Suryana
Date Deposited: 16 Nov 2016 07:47
Last Modified: 16 Nov 2016 07:47
URI: https://repository.unikom.ac.id/id/eprint/11224

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