PENGARUH BIAYA PROMOSI TERHADAP HASIL PENJUALAN KUE SOES

Abasi, Arman (2007) PENGARUH BIAYA PROMOSI TERHADAP HASIL PENJUALAN KUE SOES. Diploma thesis, Universitas Komputer Indonesia.

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Abstract

PT. Tirta Ratna Bandung represent company yielding and selling soes cake product, bakery lee sara and bakery holand. In its effort this PT. Tirta Ratna Bandung have to face emulation with company yielding product of a kind. [So that/ to be] can face the the emulation which cover execution of[is expense of advertisement promotion and sales promotion. Target of in this research is to know influence is expense of soes cake sales revenue and promotion at PT. Tirta Ratna Bandung. Method used in this research is used descriptive analysis to explain the picture of research variable by using tables of distribution of frequency and presentase. While method analyse the verifikatif used to test the research hypothesis by using relevant statistic test and by using SPSS for Window version 14.0. Technique of data collecting conducted by that is field study ( field research) among other things observation and interview, and book study ( library research). Result and research solution that influence is expense of promotion by have shared big enough to sales revenue. This matter earn seen that between influence is expense of promotion to sales revenue there are unidirectional and strong relation and also have influence equal to 99, 639% to sales revenue and the rest 0,99820% influenced by other factors which do not check by writer, like product, price, and place.

Item Type: Thesis (Diploma)
Subjects: S1-Final Project > Fakultas Ekonomi Bisnis > Manajemen > 2007
Divisions: Universitas Komputer Indonesia > Fakultas Ekonomi
Universitas Komputer Indonesia > Fakultas Ekonomi > Manajemen (S1)
Depositing User: M.Kom Taryana Suryana
Date Deposited: 16 Nov 2016 07:47
Last Modified: 16 Nov 2016 07:47
URI: https://repository.unikom.ac.id/id/eprint/11239

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