PENGARUH LINGKUNGAN SOSIAL TERHADAP KEPUTUSAN MENJADI NASABAH PADA TABUNGAN BRI UNIT PAJAJARAN BANDUNG

Saraswati, Novi (2007) PENGARUH LINGKUNGAN SOSIAL TERHADAP KEPUTUSAN MENJADI NASABAH PADA TABUNGAN BRI UNIT PAJAJARAN BANDUNG. Diploma thesis, Universitas Komputer Indonesia.

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Abstract

One of the goverment banks is Bank Rakyat Indonesia (BRI). BRI with unit BRI has had office as much 3.705 building which placed in all over Indonesia. Condition competition in every bank Indonesia in 2007 demands BRI unit Pajajaran to concern social environment aspect. Such as reference group, family also status and role which can influence decision becomes a customer. Purpose this research is to know respect from respondent of influences of social environment to BRI unit Pajajaran Bandung, to know decision becomes a saving customer in saving BRI unit Pajajaran Bandung and to know how strong influeces of social environment to decision becomes a customer. Used method, data collecting technic influences of social environment to decision becomes a customer, in this research using verivikatif and descriptive method. Descriptive research to conduct to get the picture of about execution of social environment and decision becomes a customer. While research verivikatif conducted to know the relation of between variable of passing calculation-calculation statistic. Data of compilation skripsi (research) obtained by conducting bibliography study, interview, observation, and spearding questionnaire and to analyse the data used by program SPSS 11.5 For Windows. Survey take the sample as much 100 respondent with the mistake level 10 %. Result of this reserach is shown that influences of social environment has quite strong relation and one direction with decision becomes a customer. Where influences of social environment effects decision becomes a customer as much 38,06% meanwhile the rest is influenced another factors such as service and quality of product. With that if influences of social environment is increase so decision becomes a customer in saving BRI Unit Pajajaran Bandung.

Item Type: Thesis (Diploma)
Subjects: S1-Final Project > Fakultas Ekonomi Bisnis > Manajemen > 2007
Divisions: Universitas Komputer Indonesia > Fakultas Ekonomi
Universitas Komputer Indonesia > Fakultas Ekonomi > Manajemen (S1)
Depositing User: M.Kom Taryana Suryana
Date Deposited: 16 Nov 2016 07:47
Last Modified: 16 Nov 2016 07:47
URI: https://repository.unikom.ac.id/id/eprint/11286

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