PENGARUH SUASANA LINGKUNGAN (ATMOSPHERE) TOKO TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA BLOSSOM FACTORY OUTLET DI BANDUNG

Nuraisah, Siti (2007) PENGARUH SUASANA LINGKUNGAN (ATMOSPHERE) TOKO TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA BLOSSOM FACTORY OUTLET DI BANDUNG. Diploma thesis, Universitas Komputer Indonesia.

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Abstract

Blossom Factory Outlet is one of peripatetic company in the field of effort for at retail. The many companies plunging at business at retail, is not quit of the many consumers claims to fulfill its requirement so that emulation become stringency and in the end company owning environmental atmosphere good will be able to influence purchasing decision of consumer. Intention of this research is to know respondent comments to environmental atmosphere of Blossom Factory Outlet in Bandung, to know how level purchasing decision of consumer, and to know how big situatuation influence of environmental atmosphere shop to purchasing decision of consumer at Blossom Factory Outlet in Bandung. The method applied in this research is descriptive research method and verifikatif with sampel 90 mans who is consumer of Blossom Factory Outlet Bandung, and applies correlation analysis of Rank Spearman to know its the influence, where to facilitate in process of writer data processing applies software SPSS windows version 11.5. Result from knowable research that correlation between environmental atmosphere shop with purchasing decision of consumer is enough medium and has relationship which are positive. Level of situation influence of environmental atmosphere shop to purchasing decision of consumer equal to 33,3 % and the rest equal to 67,7 % influence of other factor which not check by writer like promotion, price, and or location. There by increasingly good environmental atmosphere by Blossom Factory Outlet would increasingly influential to level of purchasing decision of consumer.

Item Type: Thesis (Diploma)
Subjects: S1-Final Project > Fakultas Ekonomi Bisnis > Manajemen > 2007
Divisions: Universitas Komputer Indonesia > Fakultas Ekonomi
Universitas Komputer Indonesia > Fakultas Ekonomi > Manajemen (S1)
Depositing User: M.Kom Taryana Suryana
Date Deposited: 16 Nov 2016 07:47
Last Modified: 16 Nov 2016 07:47
URI: https://repository.unikom.ac.id/id/eprint/11298

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