PENGARUH DAYA SAING PRODUK TERHADAP MINAT BELI DI INDUSTRI SEPATU CIBADUYUT BANDUNG

Rinaldy, Harry (2007) PENGARUH DAYA SAING PRODUK TERHADAP MINAT BELI DI INDUSTRI SEPATU CIBADUYUT BANDUNG. Diploma thesis, Universitas Komputer Indonesia.

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Abstract

Product competitiveness is one of factor influencing product competitiveness which can be done by the way of difference of clearest physical that is appearance of physical and quality of and its the impact at enthusiasm buys that is having different scope from the aspect of marketing activity had wide activity while enthusiasm is buying only one of activity in marketing. Purpose of this research is to know product competitiveness, knows enthusiasm to buy, and knows product competitiveness influence to enthusiasm buys in industry shoe Cibaduyut Bandung. Method applied in this research is method survey with descriptive approach and verificative. Drawdown method of sample applies random sample disproportional with number of minimum samples 92 mans who is consumer buying shoe product in industry Cibaduyut Bandung during 20 days. Where in statistical test analytical technique applies help SPSS for windows version 115. Result of obtainable research and data processing that relation between product competitiveness with enthusiasm buys is strong and has relationship which are positive. Level of product competitiveness influence to enthusiasm buys equal to 40,83% having influence enough means, because caused by high emulation is area of around by shoe industry Cibaduyut Bandung. While the rest 59,17% influenced by other factor is estimated by price, management of human resource, and or promotion. This thing indicates that increasingly good product competitiveness done by shoe industry Cibaduyut Bandung increasingly influential to enthusiasm buys.

Item Type: Thesis (Diploma)
Subjects: S1-Final Project > Fakultas Ekonomi Bisnis > Manajemen > 2007
Divisions: Universitas Komputer Indonesia > Fakultas Ekonomi
Universitas Komputer Indonesia > Fakultas Ekonomi > Manajemen (S1)
Depositing User: M.Kom Taryana Suryana
Date Deposited: 16 Nov 2016 07:48
Last Modified: 16 Nov 2016 07:48
URI: https://repository.unikom.ac.id/id/eprint/11418

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