PENGARUH ATRIBUT PRODUK TERHADAP LOYALITAS KONSUMEN PENGGUNA YAMAHA JUPITER MX DI C.V BERLIAN MERDEKA

Perdana, Rizki (2007) PENGARUH ATRIBUT PRODUK TERHADAP LOYALITAS KONSUMEN PENGGUNA YAMAHA JUPITER MX DI C.V BERLIAN MERDEKA. Diploma thesis, Universitas Komputer Indonesia.

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Abstract

Product atribute is one very important asset as basic of continual competing at global time. In the public session, product atribute could be growth up or lessening value for company and customers. The purpose of this research is : know the product atribute of Jupiter MX Motorcycle at C.V Berlian Merdeka, know the degree of Jupiter MX Motorcycle customer loyalty at C.V Berlian Merdeka and to know the influence of product atribute for Jupiter MX Motorcycle customer loyalty at C.V Berlian Merdeka. The method that used on this research is Survey Explanatory. All data was getting from library study, questionnaire and observation and to analyze data has used rank spearman correlation and in help with SPSS 11.5 for Windows program. The research has got about 65 sample of correspondence with error percent 10%. Based on the research could be know the degree of relation for , product atribute with the customer loyalty has viewed between two variable was very strong and one way. And influence of , product atribute was getting value for 52,27%, and the remains for 47,73% influenced by the other factor like customer satisfied and customer decision. It means that , product atribute has given will stronger on influence for customer loyalty of Jupiter MX.

Item Type: Thesis (Diploma)
Subjects: S1-Final Project > Fakultas Ekonomi Bisnis > Manajemen > 2007
Divisions: Universitas Komputer Indonesia > Fakultas Ekonomi
Universitas Komputer Indonesia > Fakultas Ekonomi > Manajemen (S1)
Depositing User: M.Kom Taryana Suryana
Date Deposited: 16 Nov 2016 07:48
Last Modified: 16 Nov 2016 07:48
URI: https://repository.unikom.ac.id/id/eprint/11426

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