PENGARUH KEMASAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK MINUMAN SARI BUAVITA UKURAN 250 ML PT. ULTRA JAYA MILK INDUSTRI & TRADING COMPANY

Afriani Saptono, Erni (2007) PENGARUH KEMASAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK MINUMAN SARI BUAVITA UKURAN 250 ML PT. ULTRA JAYA MILK INDUSTRI & TRADING COMPANY.

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Abstract

PT. Ultrajaya Milk Industry & Trading Company represents one of peripatetic company in the field of effor at beverage. This time mount emolutionin the word of business to tighten, where all consumen more selective in consuming on product and in the end company owning packaging will be able to influence decision of purchasing of consumer. The purpose of this research is to know about responden comments to packaging at beverage product Buavita size 250 ml PT. Ultrajaya Milk Industry & Trading Company, to know how store level decision of purchasing of consumer, and to know how big influence of packaging to decision of purchasing of consumer at PT. Ultrajaya milk Industry & Trading Company. The method which used in this research is descriptive research methode and verifikatif with sampel 90 person represent student program Manajement faculty economic University Computer Indonesia, and also use correlation analisys of Rank Spearman to know its influence, where to facilitate in course of data processing of writer use SPSS version windows for software 11,5. Result of from researce can know that corelation between packaging with decison of purchasing of cconsumer is what enough mean and have relation which are positive. Level of influence of packaging to decision of purchasing of consumer,equal to 26,60 % and the rest equal 73,4 % influence of other factor which not check by promotion and price. There Become good progressively given packaging hence good progressively also decision of purchasing of consumer of product beverage sari Buavita size 250 PT. Ultrajaya milk Industry & Trading Company.

Item Type: Article
Subjects: S1-Final Project > Fakultas Ekonomi Bisnis > Manajemen > 2007
Divisions: Universitas Komputer Indonesia > Fakultas Ekonomi
Universitas Komputer Indonesia > Fakultas Ekonomi > Manajemen (S1)
Depositing User: M.Kom Taryana Suryana
Date Deposited: 16 Nov 2016 07:48
Last Modified: 16 Nov 2016 07:48
URI: https://repository.unikom.ac.id/id/eprint/11541

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