Marketing channels and supply chain management

Dr and Deden (2009) Marketing channels and supply chain management.

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Marketing channel a set interdependent organization that ease the transfer of ownership as products move form producer to business user or consumer. Supply chain the connected chain of all the business entities, both internal and external to the company, that perform or support the logistics function.

Item Type: Article
Uncontrolled Keywords: saluran pemasaran
Subjects: Materi Kuliah > PASCA > Magister Management > 2009
Divisions: Universitas Komputer Indonesia > Perpustakaan UNIKOM
Depositing User: M.Kom Taryana Suryana
Date Deposited: 16 Nov 2016 07:51
Last Modified: 16 Nov 2016 07:51

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