Strategic Marketing

Wahdiniwaty, Rahma (2010) Strategic Marketing.

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Abstract

Strategy is management's game plan for strengthening the performance of the enterprise. It states how business should be conduct to achieve the desired goals. Without a strategy management has no roadmap to guide them The definition of business strategy is a long term plan of action designed to achieve a particular goal or set of goals or objectives..

Item Type: Article
Uncontrolled Keywords: Strategi pemasaran
Subjects: Materi Kuliah > PASCA > Magister Management > 2010
Divisions: Universitas Komputer Indonesia > Perpustakaan UNIKOM
Depositing User: M.Kom Taryana Suryana
Date Deposited: 16 Nov 2016 07:55
Last Modified: 16 Nov 2016 07:55
URI: https://repository.unikom.ac.id/id/eprint/17618

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