Marketing hybrid library : from the user's perspective

Eko Indrajit, Richardus (2011) Marketing hybrid library : from the user's perspective.

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User's pespective use combination marketing and hybrid library. Marketing is mean create understanding, awareness, the reasons, the context or creating the demand for expected action though efective communication. Hybrid library are mixes of traditional print material such as books and magazines, as well as electronic based material such as downloadable audio books, electronic journal, e-books etc.

Item Type: Article
Uncontrolled Keywords: Perkembangan teknologi, perpustakaan digital
Subjects: Prosiding
Divisions: Universitas Komputer Indonesia > Perpustakaan UNIKOM
Depositing User: Admin Repository
Date Deposited: 16 Nov 2016 08:00
Last Modified: 16 Nov 2016 08:00

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