Positioning:The Battle for Your Mind

Ries, Al and Trout, Jack (2012) Positioning:The Battle for Your Mind.

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Official URL: http://elib.unikom.ac.id/gdl.php?mod=browse&op=rea...


"What we have here is a failure to communicate" How often have you heard that brobide?"Failure to communicate"is the single, most common, most universal reason people givefor their problems.Business problems, government problems, labor problems, marriage problems.If only people took the time to communicate their feelings, to explain their reasons, the assumption is that many of the world would somehow disappear. People seem to believe any problem can be solved if only the parties sit down and talk. Unlikely. Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year, we send more and receive less.

Item Type: Article
Subjects: Collections > Koleksi Perpustakaan Di Indonesia > Perpustakaan Di Indonesia > JKPKELNUSA > Disiplin Ilmu > Filsafat - Psikologi
Divisions: Universitas Komputer Indonesia > Perpustakaan UNIKOM
Depositing User: M.Kom Taryana Suryana
Date Deposited: 16 Nov 2016 07:37
Last Modified: 16 Nov 2016 07:37
URI: https://repository.unikom.ac.id/id/eprint/2233

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