Analisis Saluran Komunikasi Pemasaran non personal pada Lembaga pendidikan tinggi Unikom Bandung

Handayani, Trustorini (2013) Analisis Saluran Komunikasi Pemasaran non personal pada Lembaga pendidikan tinggi Unikom Bandung.

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Official URL: http://elib.unikom.ac.id/gdl.php?mod=browse&op=rea...

Abstract

The problem's background of this research is the condition of the increased competition among the high level institution/universities. This condition effects the non favorite universities having problem to select the students/candidates. PTS Unikom Bandung every year the amount of the students who register is getting higher. The purpose of this research is to see marketing communication channel. The respondents in this research are the 2007/2008 students of unikom. the sampling's technique use in this research is sampling's cluster by taking it gradualy.

Item Type: Article
Uncontrolled Keywords: komunikasi personal, komunikasi non personal
Subjects: Member > Ni Rakidhi@yahoo.com
Divisions: Universitas Komputer Indonesia > Perpustakaan UNIKOM
Depositing User: M.Kom Taryana Suryana
Date Deposited: 16 Nov 2016 08:06
Last Modified: 16 Nov 2016 08:06
URI: http://repository.unikom.ac.id/id/eprint/25838

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