The sales increasing strategies for shoes product using SWOT method in Primarindo Putra Perkasa Bandung

Umaroh, Inayati and Riyanto, Agus (2014) The sales increasing strategies for shoes product using SWOT method in Primarindo Putra Perkasa Bandung.

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Official URL: http://elib.unikom.ac.id/gdl.php?mod=browse&op=rea...

Abstract

Marketing strategy planned as a fundamental tool to achieve corporate objectives by developing a sustainable competive advantage through teh cluster market PT.Primarindo Putra Perkasa Bandung is a company that makes women's shoes, the brand used by the company is collete. Type of shoes are made consisting of higheels, flat sandals, ballerina shoes, lathering flat sandals, wedges.This research was conserned with analyzing the sales and marketing strategies undertaken by companies approach 4P and analyzed by using SWOT analysis.

Item Type: Article
Uncontrolled Keywords: Marketing strategy, SWOT analysis, technology
Subjects: Member > agusriyantounikom1@yahoo.com
Divisions: Universitas Komputer Indonesia > Perpustakaan UNIKOM
Depositing User: M.Kom Taryana Suryana
Date Deposited: 16 Nov 2016 08:07
Last Modified: 16 Nov 2016 08:07
URI: https://repository.unikom.ac.id/id/eprint/26636

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