Lingkungan pemasaran dan sumber keunggulan bersaing dalam perumusan strategi pemasaran : survey pada PTS di Kopertis Wilayah IV Jawa Barat dan Banten

Suryanto Soegoto, Eddy (2014) Lingkungan pemasaran dan sumber keunggulan bersaing dalam perumusan strategi pemasaran : survey pada PTS di Kopertis Wilayah IV Jawa Barat dan Banten.

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Official URL: http://elib.unikom.ac.id/gdl.php?mod=browse&op=rea...

Abstract

Mayor finding that emerges from the research outcomes is that all sources of competitive advantage constitute the most dominant factors influencing marketing strategy,positional advantage, image and marketing performance of private universities at Kopertis in West Java and Banten.

Item Type: Article
Uncontrolled Keywords: Marketing environtment, sources of competitive advantage, marketing strategy, image and marketing performance
Subjects: Member > ssoegotoeddy@gmail.com
Divisions: Universitas Komputer Indonesia > Perpustakaan UNIKOM
Depositing User: M.Kom Taryana Suryana
Date Deposited: 16 Nov 2016 08:07
Last Modified: 16 Nov 2016 08:07
URI: https://repository.unikom.ac.id/id/eprint/26648

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