Pengaruh kualitas produk dan harga terhadap keputusan pembelian konsumen :(pada kasus pada konsumen Busana Muslim Mirzani Marga Asih Bandung)

Susanto, Eko (2014) Pengaruh kualitas produk dan harga terhadap keputusan pembelian konsumen :(pada kasus pada konsumen Busana Muslim Mirzani Marga Asih Bandung).

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Abstract

Economic dynamics of retail business in Indonesia has shown significant growth, so it will trigger the development of society in the shop (consumers) who have higher expectations, ask for more, wanting better quality and consistent. Problems faced, consumer-often perform considerations before making a purchase. This study attempts to determine what factors are causing consumers make purchasing decisions, this study uses two independent variables, namely the quality products and prices and purchase decisions as the dependent variable.After a literature review, and compilation hypothesis, the data is done through the method of questionnaires distributed to 75 respondents in the consumer Mirzani Marga Asih Bandung by using purposive sampling. While data processing analysis was performed using SPSS 20 for windows. Data analysis was then performed to test the validity of existing uses, rebilitas, determination, multiple regression analysis and hypothesis testing using f and t test.The results of this study indicate data analysis models and results of the study were well received. Quality products partial affect the consumer purchase decision on Mirzani Marga Asih Bandung by forty nine precent, while the price of the consumer purchase decision on Mirzani Marga Asih Bandung by eighteen precent. Product Quality and Price together influence on consumer purchasing decisions on Mirzani Marga Asih to contribute or influence by sixty eight precent which means a positive effect significantly.

Item Type: Article
Uncontrolled Keywords: product quality, price, purchase decision
Subjects: S1-Final Project > Fakultas Ekonomi Bisnis > Manajemen > 2014
Divisions: Universitas Komputer Indonesia > Fakultas Ekonomi
Universitas Komputer Indonesia > Fakultas Ekonomi > Manajemen (S1)
Depositing User: M.Kom Taryana Suryana
Date Deposited: 16 Nov 2016 08:07
Last Modified: 16 Nov 2016 08:07
URI: https://repository.unikom.ac.id/id/eprint/27064

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