EKSPLOITASI PEREMPUAN DALAM IKLAN DITINJAU DARI SUDUT PANDANG FEMINITAS

Meirdania, Restu (2004) EKSPLOITASI PEREMPUAN DALAM IKLAN DITINJAU DARI SUDUT PANDANG FEMINITAS.

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Abstract

Interest to extrusion various woman physical form become base lifting of problems to surface. extrusion of more physical flange form exploit various media. Advertisement selected as research sampel because advertisement represent media property of public having an effect on big society ( caused by process cultivation of message into society marrow continually). Not to mention there are advertisement dummy him as impact which sometime have the character of negativity. But for the form of exploitation agreed on that exploitation not forever have the character of negativity. Advertisement analysis conducted with advertisement mendeskripsikan, interpreting advertisement element that is text ( by interpreting logo, text line or of body copy and head line), object (advertised product), context ( woman weared in advertisement). Analysis also conducted by using Analysis Image Woman according to Thamrin. A. Tamagola, Framing ( intake or wearer of frame ), Angle ( intake of viewpoint), and Anchoring ( anchoring of advertisement element till conducted interpretation not too extend). The analysis conducted to get idea exploit woman weared in advertisement. And open existing social realita concerning usage of woman in advertisement.

Item Type: Article
Subjects: S1-Final Project > Fakultas Desain > Desain Komunikasi Visual > 2004
Divisions: Universitas Komputer Indonesia > Fakultas Desain
Universitas Komputer Indonesia > Fakultas Desain > Desain Komunikasi Visual (S1)
Depositing User: M.Kom Taryana Suryana
Date Deposited: 16 Nov 2016 07:40
Last Modified: 16 Nov 2016 07:40
URI: https://repository.unikom.ac.id/id/eprint/5080

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