Pencapaian Keberhasilan Usaha Melalui Inovasi Produk Dan Kreativitas (Survey Pada Sentra Boneka Di Kopo Sayati Kab. Bandung)

Danang Pradita, Ivandi (2017) Pencapaian Keberhasilan Usaha Melalui Inovasi Produk Dan Kreativitas (Survey Pada Sentra Boneka Di Kopo Sayati Kab. Bandung).

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Abstract

Tight competition is now felt by small and medium entrepreneurs. Thus, every company is required to understand what is happening in the market and what the consumer desires, as well as the changes that have to compete with the competitors. For small and medium enterprises such as crafts dolls own success in the development of various aspects of their business means that one step ahead of its competitors. It can be said indirectly the success of the business is influenced by many factors such as product innovation and creativity of employees. The method by which the samples is saturated sampling consisting of 26 respondents. The method of analysis in this research using descriptive analysis and verification which is composed of multiple linear regression analysis. Product moment correlation analysis, and the coefficient of determination used to measure the level of influence of product innovation and creativity to business success. The study concluded that the product innovation and creativity to business success is partially more influential than the influence simultaneously. The influence of product innovation influenced by membership, while creativity is more influenced by income. Results of the study also concluded that creativity is more significant effect on business success than product innovation to business success in the Sentra Dolls Sayati Kopo Bandung.

Item Type: Article
Uncontrolled Keywords: Inovation Product, Creativity and Business Success
Subjects: S1-Final Project > Fakultas Ekonomi Bisnis > Manajemen > 2017
Divisions: Universitas Komputer Indonesia > Fakultas Ekonomi
Universitas Komputer Indonesia > Fakultas Ekonomi > Manajemen (S1)
Date Deposited: 10 Nov 2017 03:33
Last Modified: 10 Nov 2017 03:33
URI: https://repository.unikom.ac.id/id/eprint/53984

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