PENGARUH PELAKSANAAN EVENT SPONSORSHIP TERHADAP PEMBENTUKAN CITRA RADIO MQ 102,7 FM BANDUNG

Yusrizal, (2004) PENGARUH PELAKSANAAN EVENT SPONSORSHIP TERHADAP PEMBENTUKAN CITRA RADIO MQ 102,7 FM BANDUNG.

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Abstract

Event Sponsorship is a element to hook with some that element. Event Sponsorship is Communication type to passive relative. Event Sponsorship is a tools promotion alternative to growth with very past that do it by company to up become conscious. Group target that product or company brand name and than Formation image is some information process that can to come source that is a from. Marketing strategy to know the want respondent. Intention and target this research is to know respondent perception about influence Event Sponsorship that do it by MQ FM Radio Bandung is identifying target audience, compatibility with the company’s or brand positioning, and Massage Capacity company’s. Cost to out by Company’s to that event sponsorship not constant (fluktuatif), because to filed with intention and marketing target, and than. Product from to image formation is to information and to give understanding to respondent. To know how many output part event sponsorship in image formation, it meant. This research use descriptive method and verificative method. Descriptive research do it for can illustration performance and image formation. More over verificative research do it to know correlation concluded that there variable to a hypothesis test with research method on after assumption to statistic test. The result this research, correlation value that there. Performance event sponsorship with. Image formation was only 0,680 and than coefficient determinacy was only 46,3 % to influence image formation. More over, analysis to use. Simple linear regression was only Y=14,707 + 1,639 X, it meant that performance event sponsorship to give contribution very important in image formation. The research hypothesis test. T-test to show it meant that t-hitung = 8,902 > t-tabel = 1,998. It meant that Ho-pushed and Hi-acceptance is to show meant that performance event sponsorship to give in image formation.

Item Type: Article
Subjects: S1-Final Project > Fakultas Ekonomi Bisnis > Manajemen > 2004
Divisions: Universitas Komputer Indonesia > Fakultas Ekonomi
Universitas Komputer Indonesia > Fakultas Ekonomi > Manajemen (S1)
Depositing User: M.Kom Taryana Suryana
Date Deposited: 16 Nov 2016 07:40
Last Modified: 16 Nov 2016 07:40
URI: https://repository.unikom.ac.id/id/eprint/5574

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