HOW IS THE ROLE OF COMMUNITY RADIO FM PASS AS THE MEDIA DISSEMINATION OF INFORMATION FOR RURAL DEVELOPMENT IN BANDUNG REGENCY

Saputra, Dadan (2018) HOW IS THE ROLE OF COMMUNITY RADIO FM PASS AS THE MEDIA DISSEMINATION OF INFORMATION FOR RURAL DEVELOPMENT IN BANDUNG REGENCY. Majalah Ilmiah UNIKOM, Vol.16. ISSN 1411-9374

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Abstract

The research was distributed by the development of community radio that is strategic to share knowledge and give birth to new knowledge which is then the knowledge disseminated (dissemination) so that it becomes shared knowledge. This process is expected to give birth to new innovations in particular affect the creation of individual character, value systems, and guide the direction of social change towards better. The design of this research uses qualitative analysis namely research procedures that produce descriptive data in the form of the written word and verbal or of people and behavior-behavior that can be observed. In accordance with the problems examined then used descriptive study methods. Data gathering techniques as well as interviews conducted with the study documentation. To find out the role of community radio FM'S PASS in the dissemination of information for rural development in Bandung Regency, it is important to review communication channels as an element of the wrong element sastu staple in diffusion of innovation model of Rogers. Furthermore this communication channel becomes the bridge connector between innovation, intervals, and social systems. The other hand, the media became one of the important dimensions in the utilization of knowledge so that gave birth to the new knowledge-knowledge and new innovations. The results of this research show that community radio FM managed to PASS a channel for delivering messages to a recipient's source of innovation through programs broadcast RT/RW and Baceprot Kuwu mainly associated with innovation for rural development. Then the PASS Community radio FM, broadcasting programs via RT/RW and Baceprot Kuwu managed to do the packing and distribution of knowledge so it becomes new knowledge and new innovations. In this study also obtained some constraints in the development of community radio is mainly related to the roles and responsibilities of the State in facilitating the community radio in order to be able to grow and develop, it is the constraints institutional capacity building, fund rising, and the use of the channel frequency.

Item Type: Article
Uncontrolled Keywords: dissemination of information: rural development;community radio
Subjects: Jurnal Tercetak > Majalah Ilmiah UNIKOM
Divisions: Universitas Komputer Indonesia > Direktorat > Lembaga Penelitian dan Pengabdian Masyarakat
Depositing User: M.Kom Taryana Suryana
Date Deposited: 25 Oct 2018 03:19
Last Modified: 25 Oct 2018 03:19
URI: https://repository.unikom.ac.id/id/eprint/56833

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