THE INFLUENCES OF THE BIG FIVE PERSONALITIES AND CONSUMERS MATERIALISM TO IMPULSIVE PURCHASING AND ITS EFFECT TO COMPULSIVE PURCHASING (A SURVEY OF MALL CUSTOMERS IN BANDUNG)

Dwi Santy, Raeny (2018) THE INFLUENCES OF THE BIG FIVE PERSONALITIES AND CONSUMERS MATERIALISM TO IMPULSIVE PURCHASING AND ITS EFFECT TO COMPULSIVE PURCHASING (A SURVEY OF MALL CUSTOMERS IN BANDUNG).

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Abstract

The purpose of this study are: ��Analysis of the influence of The Big0Five Personality and Consumer Materialism to impulsive purchases of mall visitors in Bandung; Analysis of the influence of the Big Five personality, Consumer Materialism, Impulsive Purchasing to Compulsive purchasing of mall visitors in Bandung. The type of study is verificative. Data collection technique is the study of literature and field studies. Samples were taken 300 Mall visitors in Bandung. Systematic sampling technique using Random Sampling. Model effects were analyzed using Structural Equation Model��. The result��of this research showed the influences of the big fife personality and consumers materialism to impulsive purchasing of mall visitors in Bandung, where the dominant influence that effected impulsive purchasing is neuroticism while the smallest influence on impulsive purchasing is agreebleness. Another result of this research also showed the influence of The Big Five Personality,consumers materialism and impulsive purchasing to compulsive purchasing of mall visitors in Bandung which has the high influence to compulsive purchasing is agreebleness while the smallest influence is consciousness.

Item Type: Article
Subjects: Member > raeny.wijaya@gmail.com
Divisions: Universitas Komputer Indonesia > Perpustakaan UNIKOM
Date Deposited: 31 Jan 2019 10:24
Last Modified: 31 Jan 2019 10:24
URI: https://repository.unikom.ac.id/id/eprint/58674

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