THE INFLUENCE OF PRODUCT INNOVATION AND MARKET ORIENTATION TO COMPETITIVE ADVANTAGE (A SURVEY ON SMEs BATIK DEDEN TASIKMALAYA)

Dr, and Dwi Santy Se, Raeni and M, and Si, and Ihsan Iap Se, Muhamad and Vian Abdul Fatah, Ahmad (2018) THE INFLUENCE OF PRODUCT INNOVATION AND MARKET ORIENTATION TO COMPETITIVE ADVANTAGE (A SURVEY ON SMEs BATIK DEDEN TASIKMALAYA).

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Abstract

Competitive conditions batik SMEs today increasingly stringent, each batik SMEs must be able to survive, even have to be able to continue to grow. One of the important things that need to be performed and observed by every batik SMEs is to maintain existing customers, continued to search for new potential customers to avoid customers leaving SME SME customers batik batik into another. The purpose of this study is to analyze what extent product innovation and market orientation simultaneously and partially on competitive advantage in SMEs batik Tasikmalaya Deden. Author of the research methods used in the preparation of this report is descriptive method and the method is all pengarajin verifikatif.populasidalampenelitianini padatahun batik makers in 2013 were 30. to determine the relationship between the variables used multiple linear regression analysis method.

Item Type: Article
Subjects: Member > raeny.wijaya@gmail.com
Divisions: Universitas Komputer Indonesia > Perpustakaan UNIKOM
Date Deposited: 31 Jan 2019 10:24
Last Modified: 31 Jan 2019 10:24
URI: https://repository.unikom.ac.id/id/eprint/58676

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