Business Success in Terms of The Spirit of Entrepreneurship and Creativity (Survey on The Craftsmen of Angklung Souvenir in Saung Angklung Udjo Neighborhood Bandung West Java)

Dwi Santy, Raeny (2018) Business Success in Terms of The Spirit of Entrepreneurship and Creativity (Survey on The Craftsmen of Angklung Souvenir in Saung Angklung Udjo Neighborhood Bandung West Java).

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Abstract

Bandung micro enterprise industry had a decline, in terms of its business units, employment, assets, and turnover. This is due to the industrial development of micro enterprises in Bandung city has a problem that must be dealt by the parties involved. This was experienced by SMEs, especially in the souvenir trade of Angklung souvenir at Saung Angklung Udjo Bandung. These problems include the development of sales which is acquired each year has decreased. The purpose of this study was to determine how the Spirit of Entrepreneurship of the Angklung Craftsmen at Saung Angklung Udjo in Bandung. To know how is the Creativity of The Angklung craftsmen at Saung Angklung Udjo in Bandung. To know how is the Business Success of the Angklung craftsmen at Saung Angklung Udjo in Bandung. To know how is the business success of the Angklung craftsmen at Saung Angklung Udjo which is seen from the Spirit of Entrepreneurship and Creativity. The method used is descriptive and verification methods. This study took a sample of 44 people from a population of 88 people. A questionnaire was used as the primary data collection, data analysis using multiple correlation with SPSS 13. F test results expressed the spirit of entrepreneurship which consist of (Confidence, Initiate, Achievement Motive, the spirit of Leadership and Dare to Take Risks), and Creativity consists of (Curiosity, Optimistic, Flexible, Finding Solutions Of Problems, Original and Imaginative) simultaneously have positive and significant impact of 95% on the performance of the businesses of Angklung Souvenirs craftsmen in the Saung Angklung Udjo neighborhood Bandung. T test results with 95% confidence level can be inferred that the spirit of entrepreneurship has a significant impact on the business success of the Angklung Souvenirs craftsmen in the Saung Angklung Udjo neighborhood Bandung. Positive direction shows that the spirit of entrepreneurship and creativity makes higher business success.

Item Type: Article
Subjects: Member > raeny.wijaya@gmail.com
Divisions: Universitas Komputer Indonesia > Perpustakaan UNIKOM
Date Deposited: 31 Jan 2019 10:24
Last Modified: 31 Jan 2019 10:24
URI: https://repository.unikom.ac.id/id/eprint/58712

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