The Impact Of Capability Innovation And Value Creation On Marketing Performance At Small And Medium Knitting Industry: A Model Research

Zulfikar, Rizki and Kartini, Dwi and Suryana, Yuyus and Mulyana, Asep (2018) The Impact Of Capability Innovation And Value Creation On Marketing Performance At Small And Medium Knitting Industry: A Model Research.

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Abstract

The purpose of this paper is to see how the marketing performance in small and medium enterprises (SMEs) of knitting industry in Bandung (Indonesia) which is influenced by the cability innovation and value creation of products for the company. The study is based on the concepts and literature review that exist today, and finding appropriate indicators to be used in the measurement models and research. The findings of this study is the establishment of a research model on the company ability innovation and the products value creation that have an impact on the marketing performance in knitting industry of SMEs, it is adapted to the conditions of knitting company that exist in Bandung (Indonesia). The benefits of this paper can be applied by small and medium enterprises (SMEs) that have an impact in improving knitting product marketing in Bandung (Indonesia).

Item Type: Article
Subjects: Member > rizki.zulfikar@email.unikom.ac.id
Divisions: Universitas Komputer Indonesia > Perpustakaan UNIKOM
Date Deposited: 31 Jan 2019 10:24
Last Modified: 31 Jan 2019 10:24
URI: https://repository.unikom.ac.id/id/eprint/58953

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