THE RELATIONSHIP BETWEEN MARKET ORIENTATION ON PERFORMANCE MARKETING: A RESEARCH MODEL

Zulfikar, Rizki and Kartini, Dwi and Suryana, Yuyus and Mulyana, Asep (2018) THE RELATIONSHIP BETWEEN MARKET ORIENTATION ON PERFORMANCE MARKETING: A RESEARCH MODEL.

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Abstract

The purpose of this paper is to see how the performance of marketing in small and medium enterprises knitting industry in Bandung (Indonesia) associated with the implementation of the strategy of the company's market orientation. This study is based on the concept and the literature market orientation and performance of existing marketing of the former to the present, and find indicators of the corresponding two variables used to model and measurement. The findings of this study is the establishment of a research model of market orientation and marketing performance in the knitting industry SMEs adapted to existing conditions in Bandung (Indonesia). The benefits of this research is the use of indicators of market orientation and marketing performance is adjusted to the size of SMEs and competition knitting industry, and the limitations of the study of the performance marketing industry SMEs scale knitting in Indonesia.

Item Type: Article
Subjects: Member > rizki.zulfikar@email.unikom.ac.id
Divisions: Universitas Komputer Indonesia > Perpustakaan UNIKOM
Date Deposited: 31 Jan 2019 10:24
Last Modified: 31 Jan 2019 10:24
URI: https://repository.unikom.ac.id/id/eprint/58956

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