Pengaruh Orientasi Pasar, Orientasi Kewirausahaan Dan Budaya Organisasi Terhadap Kinerja Usaha Pada Pengusaha Pasar Bunga Wastukencana Kota Bandung.

Sani Petiwi, Mita (2018) Pengaruh Orientasi Pasar, Orientasi Kewirausahaan Dan Budaya Organisasi Terhadap Kinerja Usaha Pada Pengusaha Pasar Bunga Wastukencana Kota Bandung. Diploma thesis, Universitas Komputer Indonesia.

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Abstract

The business condition recently has been steadily a significant increase both in terms of the quality of competition, and of a quantity or many companies that is and continued to grow. The company which has desire to thrive have to make all kinds of opportunities and exert effort in order maximum to be superior than other companies. The purpose of this research to know how influence orientation market, orientation entrepreneurship and culture organization of the performance of business. A method of withdrawal sample used is sampling saturated consisted of 36 respondents. The method of analysis to research it uses descriptive analysis and verifikatif consisting of regression analysis linear multiple, correlation analysis product moment, the coefficients determination and the hypothesis used to measure the magnitude of the influence of orientation market, orientation entrepreneurship and culture organization of the performance of business. The results of the study concluded that orientation market, orientation entrepreneurship and cultural a partial organization more easily higher than simultaneously on performance business. Overall market orientation is the good enough, entrepreneurship is orientation the good enough, culture organization in the very good business performance is the good enough. The results also concludes that market orientation more influential on performance than entrepreneurship business orientation and culture organization on performance venture at Pasar Bunga Wastukencana Kota Bandung.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: market orientation, entrepreneurial orientation, organizational culture, and business performance
Subjects: S1-Final Project > Fakultas Ekonomi Bisnis > Manajemen > 2018
Divisions: Universitas Komputer Indonesia > Fakultas Ekonomi
Universitas Komputer Indonesia > Fakultas Ekonomi > Manajemen (S1)
Date Deposited: 31 Jan 2019 10:24
Last Modified: 31 Jan 2019 10:24
URI: https://repository.unikom.ac.id/id/eprint/59153

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