Creative Industry Asset Management Model with Sm@rt Asset BSC in Bandung Raya

A, Deden and Sya, Wahab and Roni, and Supriyati, S and Dwi Yulianto, Hery and Puti Purfini, Apriani (2015) Creative Industry Asset Management Model with Sm@rt Asset BSC in Bandung Raya. ICo-ApICT 2015.

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Abstract

Utilization of information technology, especially for the asset management business is still lacking for creative industries, which in turn exhibits the weaknesses of administrative, financial, process, access to banking and financial institutions.Balanced Scorecard is a measure that is comprehensive enough to realize the performance. Although it is not a new thing in measuring the company's performance at least creative industry can try to apply these concepts, especially in the management of the assets owned by creative industries. The goals of this research are to form a creative industry product asset management through Sm@rt Asset BSC with an approach of using Balanced Score Card, the availability of Sm@rt Asset BSC for creative industries and its manual book, and implemented Sm@rt Asset BSC for creative industries

Item Type: Article
Uncontrolled Keywords: financial, Balanced Scorecard
Subjects: Prosiding > ICo-ApICT 2015
Divisions: Universitas Komputer Indonesia > Perpustakaan UNIKOM
Date Deposited: 10 Dec 2015 10:25
Last Modified: 31 Jan 2019 10:25
URI: https://repository.unikom.ac.id/id/eprint/59772

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