Implementation of Recommendation Model for Determining the Marketing Area Location of Creative Industry Products

Wahdiniwaty, Rahma and Setiawan, Eko Budi and Wahab, Deden A (2018) Implementation of Recommendation Model for Determining the Marketing Area Location of Creative Industry Products. Atlantic Press : Proceedings of the International Conference on Business, Economic, Social Science and Humanities (ICOBEST 2018). ISSN 2352-5398

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Abstract

Marketing of products from the creative industry needs to be done by the business actors by looking at several aspects, including the selection of locations or places to market their products. This research was conducted to provide a model that can be used by business actors in determining the most appropriate location to market their products. The model has been implemented using Analytical Hierarchy Process method and has been tested to several business actors. Tools used to perform the analysis process Expert Choice. The recommended location weight difference occurs because each business actor, and the type of industry have different perceptions in the interest rating. The result obtained in this research is a model created can be used to assist business actors in determining which location is most appropriate to market products of creative industries.

Item Type: Article
Subjects: Jurnal Online
Divisions: Universitas Komputer Indonesia > Fakultas Teknik dan Ilmu Komputer > Teknik Informatika (S1)
Depositing User: EKO BUDI SETIAWAN
Date Deposited: 13 Apr 2022 04:08
Last Modified: 13 Apr 2022 04:08
URI: https://repository.unikom.ac.id/id/eprint/69096

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