Marketing Communication Strategy with E- Commerce

-, Siti Kurnia Rahayu and -, F N Fatima Marketing Communication Strategy with E- Commerce. IOP Conference Series: Materials Science and Engineering.


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The purpose of this research is to identify a marketing communication strategy with e- commerce. The method used in this research was a descriptive method, to present an overview of the related phenomena. The results of this research identify that marketing communication strategy in e- commerce, using online marketing by disseminating information through advertising, do sales promotions online on the website, promo code, word of mouth, and utilizing social media. This is due to good promotional activities. Of course, the research is that the marketing communication strategy in e-commerce is the main sales promotional tools used in e-commerce and good service.

Item Type: Article
Subjects: Jurnal Tercetak
Depositing User: Dr. Siti Kurnia Rahayu Djoko Purwanto
Date Deposited: 28 Apr 2023 09:19
Last Modified: 28 Apr 2023 09:19

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