DIGITAL BRANCH: A BUSINESS PROCESS REENGINEERING IN INDONESIAN BANKING

Riyanto, Agus and Primiana, Ina and Yunizar, Yunizar and Azis, Yudi (2019) DIGITAL BRANCH: A BUSINESS PROCESS REENGINEERING IN INDONESIAN BANKING. Journal of Engineering Science and Technology. ISSN 18234690

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Official URL: https://jestec.taylors.edu.my/Special%20Issue%20on...

Abstract

This research aims to redesign business process from conventional banking service system to digital branch service system. Banking industries in Indonesia are currently experiencing competition caused by swift changes due to technology and the digital economy. The method of the study was a descriptive qualitative method, focusing on conducting observation to Indonesian banking systems which have adopted digital branch service system. This study found that a business process reengineering for the process of opening a digital account is beneficial. In the previous transaction process that has been done conventionally, customers must follow the process of opening an account by coming to every bank office through customer services. Meanwhile, current account opening process can be done through digital branch of the bank. The process of changing digital business branch is shown in IDEF0 model framework. Digital account opening service to customers through digital branch in Indonesia is done using OMNI-Channel technology. Changes in business processes through digital branch conducted in Indonesian banking are a technological innovation in the field of information technology.

Item Type: Article
Subjects: Jurnal Tercetak
Depositing User: Yudha Taufik Nugraha
Date Deposited: 13 Nov 2023 01:02
Last Modified: 13 Nov 2023 01:02
URI: http://repository.unikom.ac.id/id/eprint/70418

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