Umaroh, Inayati and Riyanto, Agus (2014) The sales increasing strategies for shoes product using SWOT method in Primarindo Putra Perkasa Bandung.
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Official URL: http://elib.unikom.ac.id/gdl.php?mod=browse&op=rea...
Abstract
Marketing strategy planned as a fundamental tool to achieve corporate objectives by developing a sustainable competive advantage through teh cluster market PT.Primarindo Putra Perkasa Bandung is a company that makes women's shoes, the brand used by the company is collete. Type of shoes are made consisting of higheels, flat sandals, ballerina shoes, lathering flat sandals, wedges.This research was conserned with analyzing the sales and marketing strategies undertaken by companies approach 4P and analyzed by using SWOT analysis.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Marketing strategy, SWOT analysis, technology |
| Subjects: | Member > agusriyantounikom1@yahoo.com |
| Divisions: | Universitas Komputer Indonesia > Perpustakaan UNIKOM |
| Depositing User: | Admin Repository |
| Date Deposited: | 16 Nov 2016 08:07 |
| Last Modified: | 16 Nov 2016 08:07 |
| URI: | http://repository.unikom.ac.id/id/eprint/26636 |
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