Effect of Enterpreneurs' Characteristics, Marketing Orientation, and Managerial Capability towards Business Performance at Rag Doll SME's Center in Bandung

Soeryanto Soegoto, Eddy (2015) Effect of Enterpreneurs' Characteristics, Marketing Orientation, and Managerial Capability towards Business Performance at Rag Doll SME's Center in Bandung. In: The 2nd International Conference for Interdisciplinary Studies (ICIS) 2015, 16-17 Nov 2015, Busan, South Korea.

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Abstract

Business performance is the main factor in SME's sustainability. Optimal achievement of business performance on rag doll SME‟s in Bandung need to be supported by the characteristics of enterpreneurs, marketing orientation and managerial capability. Based on those cases, the goals of this research are to know and to analysis the following maters: 1) description of enterpreneurs' characteristics, marketing orientation, and enterpreneurs' managerial capability, as well as job performance of rag doll SME's in Bandung; 2) Simultan and partial hypothesis testing on the effect of enterpreneur characteristics, marketing orientation, and enterpreneurs' managerial capability towards job performance. Methods used by the present writer are a descriptive and explanatory survey, with 40 rag doll SME's enterpreneurs as sample drawned using a simple random sampling method. Analysis procedure used is path analysis. The result of research shows as follows: 1) characteristics of enterpreneur is medium strong, marketing orientation used is not appropiate yet, maning that the enterpreneurs have good managerial capability, but their business performance is low; 2) business performance of rag doll SME‟s both simultaneusly and partially is affected by characteristics of enterpreneurs, marketing orientation, and managerial capability, with level of the strongest influence comes from characteristics on enterpreneurs, and the lowest one comes from marketing orientation.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: characteristics of enterpreneurs, marketing orientation, managerial capability, and business performance
Subjects: Makalah
Divisions: Universitas Komputer Indonesia
Depositing User: M.Kom Taryana Suryana
Date Deposited: 06 Jun 2017 08:00
Last Modified: 06 Jun 2017 09:02
URI: http://repository.unikom.ac.id/id/eprint/52182

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