Dr and Deden (2009) Sales promotion and personal selling.
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Official URL: http://elib.unikom.ac.id/gdl.php?mod=browse&op=rea...
Abstract
Sales promotion is marketing communication activities, other than advertising, personal selling, and public relations, and public relations, in which a shrot term incentive motivates a purchase.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | penjualan, komunikasi pemasaran |
| Subjects: | Materi Kuliah > PASCA > Magister Management > 2009 |
| Divisions: | Universitas Komputer Indonesia > Perpustakaan UNIKOM |
| Depositing User: | Admin Repository |
| Date Deposited: | 16 Nov 2016 07:51 |
| Last Modified: | 16 Nov 2016 07:51 |
| URI: | http://repository.unikom.ac.id/id/eprint/14385 |
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