Sales promotion and personal selling

Dr and Deden (2009) Sales promotion and personal selling.

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Sales promotion is marketing communication activities, other than advertising, personal selling, and public relations, and public relations, in which a shrot term incentive motivates a purchase.

Item Type: Article
Uncontrolled Keywords: penjualan, komunikasi pemasaran
Subjects: Materi Kuliah > PASCA > Magister Management > 2009
Divisions: Universitas Komputer Indonesia > Perpustakaan UNIKOM
Depositing User: M.Kom Taryana Suryana
Date Deposited: 16 Nov 2016 07:51
Last Modified: 16 Nov 2016 07:51

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