Digital Branch: Competitive Advantage of Banking in Indonesia Through Information and Communication Technology to Face the 4 th Industrial Era

Riyanto, Agus and Primiana, Ina and Yunizar, Yunizar and Azis, Yudi (2018) Digital Branch: Competitive Advantage of Banking in Indonesia Through Information and Communication Technology to Face the 4 th Industrial Era. European Research Studies Journal, 21. ISSN 11082976

	Text BA3 FULL.pdf Download (878kB)
	Text BA3 KORESPONDENSI.pdf Download (4MB)
	Text BA3 SIMILARITY.pdf Download (2MB)

Abstract

This research look at the influence of information and communication technology on operational services’ changes from conventional to digital on the process of deposits opening with digital branch through business process reengineering (BPR) to achieve competitive advantage. This research uses mixed methods, namely quantitative method through SEM SmartPLS statistical test to measure how the influence of information and communication technology on business process engineering to achieve competitive advantage and qualitative methods with development through the IDEF0 framework model through digital branch. Conventional services, customers served by customer service banks to make deposit opening transactions. The innovation in the operational service of digital deposit opening through digital branch makes it become superior for Indonesian banking to compete with other existing banks and improve services to customers.

Item Type:	Article
Subjects:	Jurnal Tercetak
Depositing User:	Yudha Taufik Nugraha
Date Deposited:	13 Nov 2023 00:59
Last Modified:	13 Nov 2023 00:59
URI:	http://repository.unikom.ac.id/id/eprint/70417

Actions (login required)

View Item