DIGITAL MARKETING DALAM RANGKA MENGEMBANGKAN USAHA ERNA SARI CATERING

Suhayati, Ely and Novianti, Windi and Rhema, Cun Figitria Panca and Agustini, Defitri DIGITAL MARKETING DALAM RANGKA MENGEMBANGKAN USAHA ERNA SARI CATERING. MAJALAH ILMIAH UNIKOM, 20 (2). pp. 79-84. ISSN 14119374, 25277030

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Abstract

Digital marketing is seen as the best media as the most effective and efficient means of promo- tion and is able to increase sales volume significantly in business development. The purpose of this study is to describe digital marketing strategies in order to develop Erna Sari Catering busi- ness. The research method used is descriptive qualitative through data collection obtained from Erna Sari Catering through interviews, surveys, literature studies, and observation. The results of this study assist government programs in reducing the unemployment rate due to the Covid - 19 pandemic, such as providing job vacancies in digital marketing as a marketing tool for products and services. To increase product marketing and get business opportunities, one of the ways or strategies used by Erna Sari Catering is by utilizing information technology developments that provide opportunities for Erna Sari Catering's business to reach a wider market through the im- plementation of digital marketing through the website. Therefore, with a broad digital marketing reach, it allows Erna Sari Catering's business to reach more customers, thus making Erna Sari Catering's business grow.

Item Type:	Article
Subjects:	Jurnal Tercetak
Divisions:	Universitas Komputer Indonesia
Depositing User:	Dr. Ely Suhayati
Date Deposited:	03 Jul 2023 01:45
Last Modified:	03 Jul 2023 01:45
URI:	http://repository.unikom.ac.id/id/eprint/70237

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